Consider this a lesson in what not to do if you're in social media marketing. An intern for a UK homeware retailer decided to include hashtags related to the Iran protests to generate more eyeballs for his tweet. Alas, the intern is now out of a job and, sadly, will tweet no more. Dumb.
Homeware retailer Habitat has got rid of an intern after an ill-judged marketing campaign - piggybacking Spring promotion messages on to newsy Twitter hashtags - blew up in its face.
The messages - like “Join the database for free to win a £1,000 gift card” - included unrelated hashtags like “#iPhone” and Iranian election contender “#Mousavi” in a bid to get seen by the wide audiences tracking those news subjects
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