A Note To DC Politicians
via a Michelle Malkin post highlighting some Democrat frustration with their party's messaging.
His memo is sharply critical of Republican policies but also suggests a neurological explanation for Republican message success: By using emotional appeals and warning of dire threats, Republicans can trigger neurons called “amygdalae” in the temporal lobe, which is the seat of the “fight or flight” response in the brain.
If there's anything people know all too well about pols in DC it's that they aren't brain surgeons.
So what, the Dems need to get MORE emotional?
Posted by: Techie | Friday, October 26, 2007 at 06:32 PM