Senior Forbes Editor Daniel Lyons attracted quite an audience among the tech set, though no one knew who he actually was until today via Reuters. Evidently Brad Stone, a tech writer for the New York Times was getting too close. Here's the blog.
SAN FRANCISCO (Reuters) - A blogger calling himself "Fake Steve Jobs," whose parody of the Apple Inc. chief executive amused and enthralled Silicon Valley, revealed himself on Sunday as an editor of Forbes business magazine.
Dan Lyons, a senior editor at Forbes, admitted to writing as Fake Steve after a New York Times reporter found resemblances between the blog and Lyons' published work and asked him whether he was behind the long-running satire.
Here's Stone's piece. I wonder if TNR will make him an offer?
The mysterious writer has used his blog, the Secret Diary of Steve Jobs, to lampoon Mr. Jobs and his reputation as a difficult and egotistical leader, as well as to skewer other high-tech companies, tech journalists, venture capitalists, open-source software fanatics and Silicon Valley’s overall aura of excess.
Naturally there's already a wiki:
Before the identity of Fake Steve Jobs was revealed by New York Times technology correspondent Brad Stone on August 5, 2007[1], The Secret Diary of Steve Jobs was referenced by numerous online and print media[2], and Fake Steve Jobs ranked 37th in a Business 2.0 article entitled "50 Who Matter Now." At the The Wall Street Journal's D: All Things Digital technology conference, the real Steve Jobs was quoted as saying "I have read a few of the Fake Steve Jobs things recently and I think they’re pretty funny."[3] During a later joint interview, Bill Gates later quipped that he was not Fake Steve Jobs. [4]
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