Aussies Don't See Green

They passed out study guides in the schools combined with print, radio and television build up for a major Australian Green media event. But unlike a field of dreams, they built it up and no one came.

"Truthfully, we're confused," says Ten's network head of programming, Beverley McGarvey. "They didn't come. It's not like they came to the show, sampled it and went away. They didn't come.

The two plus hours of good advice on how to go green couldn't compete with Grey's Anatomy, or CSI. Could it be people have a low tolerance for being preached to and appreciate entertainment-related media and people when they stick to entertaining?

It's a thought.

TEN NETWORK's programmers are baffled. With so much attention on climate change and consumer research indicating viewers were keenly interested in a 2½ hour feast of practical advice on how they might save the planet, Ten's ratings for the Cool Aid blockbuster on Sunday night were still a disaster.

Viewing numbers peaked at 618,000, compared with more than 1.6 million each for Grey's Anatomy and CSI on Seven and Nine respectively, and averaged just 464,000 people across the country.

"We had study guides in schools, we had the full support of the print media, both editorially and with advertising, and an extensive [Ten Network] on-air campaign with a number of different creative treatments and different stances.

Comments

[yyy]

We get it Dan.

NO ONE cares about the environment except the left wing moonbats; "normal" people don't care about global warming or reducing pollution or conserving energy.

Neat.

[LOL]

http://www.politico.com/news/stories/0307/3069.html

haha , but im sure rieh will say this is denying freedom of speech

[Jon G]

"normal" people don't care about global warming or reducing pollution or conserving energy.

Really? You think no one cars about clean air and clean water? That the popularity of the Clean Air act is some sort of fabrication of the left wing media? That all the recycling going on doesn't mean anything? That no new car buyer pays any attention to those MPG figures? That the search for developing more fuel efficient technologies is some sort of misguided liberal effort?

[lonetown]

Maybe people are tired of being lied to by priggish nitwits?

[Jon G]

Lied to? Priggish nitwits? Don't leave us in suspense - please elaborate.

[Purple Avenger]

"NO ONE cares about the environment except the left wing moonbats"

Damn. I'll have to quit my current gig working on the filtration marshes for lake Okeechobee and the Everglades.

Glad you made me aware of that.

[Phoenix]

Be serious. The key phrase in this article is people don't like being preached at. Add to that the political nature of this 'science' and it's a joke to anyone with a brain.

Speaking of jokes - recycling is perhaps one of the biggest jokes of all. It costs so much to recycle that 90% of that effort has disappeared into landfills.

People care about mpg, but only to the extent it keeps them from buying a Hummer. When fuel efficient technology produces the be all and the end all, most people will go for it if doesn't look or smell like a Prius.

[Jon G]

Be serious? But it's alright for you to just make stuff up? You say "It costs so much to recycle that 90% of that effort has disappeared into landfills." That is total, unadulterated BS.

In the U.S. paper products are the largest component of municipal solid waste, making up 31-38% of the composition of landfills. [10] In 2005 51.5 percent of the paper consumed in the U.S. was recovered for recycling. [11]. This means that today, over 51 million tons of paper and paper products are being recovered for recycling annually, representing a 76% increase over 1990 levels. The U.S. paper industry has set a goal to recover 55 percent of all the paper consumed in the U.S. by 2012. Paper packaging recovery, specific to paper products used by the packaging industry, was responsible for about 76.6% of packaging materials recycled with more than 24 million pounds recovered in 2005 [12]

Twenty years ago, only one curbside recycling program existed in the United States, which collected several materials at the curb. By 1998, 9,000 curbside programs and 12,000 recyclable drop-off centers had sprouted up across the nation. As of 1999, 480 materials recovery facilities had been established to process the collected materials.[13]

AND

Manufacturers make 99 percent of all beer cans and 97 percent of all soft drink cans from aluminum. Aluminum beer and soft drink containers were recovered at a rate of about 44 percent of generation (about 0.7 million tons) in 2003, and 36 percent of all aluminum in containers and packaging was recovered for recycling in 2003.

[Phoenix]

I don't disagree with your large industry recycling, Jon. The average household recycling measures are a waste. (No pun intended.) I got into this on another blog and the statistics were astoundingly into the negative for why recycling is a waste of time. The efforts of individuals recycling is what caused the trouble as they messed things up and it was too much trouble to 'fix' for the time spent versus the savings. Even NYC might have given it up. I'd have to check about NYC, but I think in most places outside of large business, it's just not viable.

My town tried it and quit, but it does have a place to dump cardboard and newspapers.

[benrand]

""Truthfully, we're confused," says Ten's network head of programming, Beverley McGarvey. "They didn't come. It's not like they came to the show, sampled it and went away. They didn't come.

"We had study guides in schools, we had the full support of the print media, both editorially and with advertising, and an extensive [Ten Network] on-air campaign with a number of different creative treatments and different stances.

"We spent a fortune to get the audience there and it didn't work. We've talked about it quite a lot internally. We're disappointed."

Well, that certainly explains a lot, huh.

I guess the lbis can't deny that the media is really, really, liberal. They do, however, specialize in denying reality, so it's not surprising.

Forcefeeding kids liberal trope disguised as scholarly work. That's so nice.

[lonetown]

JonG, you need to get out more. The news is full of bullshit science like Kyoto and the hockey stick graph. We are bombarded with spin from morons who claim to be good shepards but act like King Midas.

Even recycling, which CAN'T be bad, has been shown to be complete unscientific nonsense. But don't believe me. See the Penn and Teller show Bullshit on the topic of recycling. Their lefties, you should be comfortable.

Bottom line from them is - only aluminum recycling makes sense. Using critical thinking and facts, recycling is a costly, carbon inducing bust.

[lonetown]

Hey, I just saw a clip of Sqeaky Fromme on MSNBC ranting on the environment in 1975. Usual stuff, stop polluting or you will die a violent death.

It reminded me of many of todays clowns.

[Purple Avenger]

"I think in most places outside of large business, it's just not viable."

That's cuz most places are retards and make it a burden and an added cost to do.

Ex. most want to charge you to unload an old tire. As a result, lakes, ponds, parking lot shrubbery, etc naturally fill up with old tires because people are cheap and won't pay the fee. Take the tires without charge and they don't wind up in the lakes, ponds, and parking lots.

Some years ago Albany NY wouldn't take old appliances, so vacant lots in the city naturally became dead appliance dumps. Then they decided they'd take them when put out to the curb, and the lots stayed clean of appliances.

Denial of fundamental human psychology is the cause of most recycling failures IMO.

[Phoenix]

PA,

Absolutely right. Any time 'authorities' leave out the human-nature element in planning anything, they lose.

But you forgot the Trash Witch at the dump. :) She's so scary people won't deal with her and dump their stuff at night outside the landfill gates. Too funny!

[bobby]

If you want to see an analysis of why the Channel 10 program was such a waste of time see the critique entitled "Global Warming whitewash" on http://balancethemedia.blogspot.com/2007/03/global-warming-whitewash.html