More NBC Olympic Fail: Thinks actor who played Mark Zuckerberg is Mark Zuckerberg

Maybe they should just pull the plug and let things go dark. It might be a less embarassing way to cover the Olympics than what's been seen from NBC this year.

Facebook founder and CEO Mark Zuckerberg was not at the gold medal basketball game between the United States and Spain, but the actor who portrayed him in the hit movie, “The Social Network” was. NBC’s basketball announcer couldn’t tell the difference.

When cameras showed Jesse Eisenberg watching the game, play-by-play guy Bob Fitzgerald said (as transcribed by SB Nation): “”I know I’m gonna put that picture on Facebook. We’ve got every executive of note worldwide, it seems, attending these games.”